CARE: Helping a global nonprofit share its vision
CARE is an leader in humanitarian aid, working to fight poverty worldwide. With a new development plan in place for their mid-level donors, CARE needed a unified way to explain their history, differentiating factors, and their target fundraising area, the Impact Fund.
I worked with CARE's design lead and development officer to develop three unique stories that make the case for donating to the organization. By combing through their existing marketing collateral and rethinking compelling content, my team helped the client reorient and streamline their existing information into a series of consistently structured visual stories