The Gates Foundation: Engaging new audiences on social media

The Bill & Melinda Gates Foundation is the largest private foundation in the world. With a multifaceted results-driven mission to improve lives globally, the Gates Foundation turns to Hyperakt to help create easily consumable, highly engaging infographics that can communicate complex information to a broader audience.

I developed insights from Gates Foundation data and written content on global development, health, education, and advocacy. How can we parse the wealth of information into a streamlined narrative? What is the most strategic hierarchy of information?

I collaborated with my colleagues at Hyperakt to create a clear content strategy for a series of infographic which have been used on social media, the Gates Annual letter, and accompanying program-speciifc material.